In the Beginning...
...was the word. And that word was crow. For our startup ads, we were inspired by our friend Roger, the crow. Crowberry is a fruit that grows in arctic regions and we thought it would be excellent in a tea. We created the line of teas called Bohemian Naturals with emphasis on their new Crowberry flavor. This alluring and mysterious ad would be placed in our similarly fictitious trade magazine known as "The Botanist" for the scientifically and naturally minded. Not convinced we should end it there, we couldn't resist creating a skin cream designed to eliminate crow's feet. This product would call out to the renegade woman who owns her skin's natural design to age but to do so with style and grace This ad would be delivered to the consumer via Facebook.
The United Way Project
Given the honor to work with United Way of Marquette County in Michigan, we were tasked with specifically addressing the members of faculty, retirees, and student body of Northern Michigan University in 3 separate donation request letters to be sent via email. The goal was to include a heartwarming story and a picture that would register specifically to the demographic we were speaking to. For retirees, we tell the story of Bill, who dedicated his time to teach the student caretakers of the local senior center vegetable garden. For faculty, we tell the beautiful tale of Patty, who has a daughter and a disabled son. Patty was given a handicap-accessible home to accommodate the needs of her family after tragically losing her husband seven months prior. And finally, for the student body, we talk about Shawn, who was given a chance at redemption after being released from prison. Finding shelter at the community transitional housing, his story became one of success when he was given love without judgment in his community. This incited a drive to serve that very same community, develop meaningful relationships, and avoid substance use altogether.
The Christmas 2020 Project
'Tis the season for Christmas shopping. 2020 was a year for the history books. We recognized that it might make it harder than ever for people to Christmas shop and it got our creative juices flowing. One thing 2020 did have going for it was the pressing need to do any shopping online more than ever before. Social Media ads are even more popular this year. We created relevant Christmas ads geared toward the people that will be most resistant to shop for extras. Kids and dogs will always be a draw for most people and we used one of each. For our child ad, we created Sweetheart Toys, our fictional online-only store and we hopped aboard the Cyber Monday sales trend. For our dog, Seraphim Wings is our fictional online store for all your shopping needs, in the vein of a Burlington or Nordstrom Rack. Our last of the 3 Christmas Ads, is for an actual service called Drizly that delivers alcoholic beverages right to your door. With this year having most of us stuck inside more often, we thought we might be able to help lighten the mood and lift some "spirits", so to speak.
Boundary Consignments Project
Our latest assignment was to update a website for a wonderful family consignment store called Boundary Consignments. The new proprietors took ownership of a previous children's consignment store. Over the last 3 years, they have fully integrated it from solely carrying children's items to clothes and accessories for the whole family. Our mission: update the website from baby pinks and blues into a mishmash of family-friendly colors that won't isolate any one member of the family while still keeping it looking clean and classic. Stark colors were not desired so we changed the background color to a neutral gray with a cornflower blue browser bar while integrating their pre-existing logo onto an appeasing background of non-stark colors that matched the overall look of the website. We also included two entirely new pages that showed off their amazing showroom that they have so tastefully decorated. Naturally, being such a stellar small business in their community, we also had to update with a blurb and some pictures to show their participation in all of the community events while supporting other small businesses that surround them.